Commercial Product Owner & Launch Lead Role
Launch ExamHub’s EdTech ecosystem in LatAm, build the teacher network, validate the MVP, and shape the path to Country Manager with autonomy and real impact.
We usually respond within a day
Context
Bomi Lab is a Venture EdTech Builder platform that scales digital products at the intersection of education and technology.
For one of their products, they are looking for an expert!
ExamHub is an EdTech ecosystem for educators in Uzbekistan that fundamentally transforms how teachers work and earn.
We take care of all the routine tasks and operational heavy lifting, turning independent teaching into a stable, highly profitable business. We provide teachers with a steady flow of students across multiple subjects, a state-of-the-art platform, complete toolsets, and guaranteed workloads.
Now, we are scaling this proven ecosystem model to LatAm (Chile / Colombia).
We are looking for a Product Owner & Launch Lead (LatAm) to drive our market entry from day one, from conducting direct competitor analysis to securing our first lead teacher, testing MVP funnels, and building the foundations to step into the Country Manager role.

What you will do:
Conduct Direct Competitor Analysis (Secret Buyer): Enroll in and experience top competitor courses (Preuniversitarios in Chile/Colombia) to analyze their pricing, scripts, sales funnels, and value propositions.
Build the Local Teacher Network: Build a talent network of potential tutors for PAES / Saber 11 prep and engage in active dialogues. Secure a partnership with 1 lead teacher in month one to launch the pilot. Once the hypothesis is validated after 3 months, recruit the remaining full team of educators to cover all exam subjects completely.
Drive Teacher-Led Growth: Train teachers on our methodology, prepare them for live webinars, and guide them in generating engaging conversion content.
Test the MVP and Funnel: Collaborate with our central team to launch localized landing pages and manage lean operations (Zoom classes, WhatsApp warm-up groups, Google Sheets tracking).
Gather User Insights: Conduct structured interviews with customers (parents and students) to collect qualitative feedback and feed product requirements directly to our central R&D team.
Establish Initial Operations: Identify and integrate accessible local payment methods, including installment plan structures (cuotas).
What success looks like in 3 months:
Comprehensive analysis of 3–5 key local competitors based on direct product experience and funnel testing.
A structured teacher talent pipeline, with 1 lead contractor teacher onboarded for the launch.
A validated MVP: an operational localized landing page and a fully functioning funnel (Webinar ➔ WhatsApp engagement ➔ Zoom classes).
Initial student cohorts filled while achieving the target Customer Acquisition Cost (CAC).
Clear customer feedback and insights delivered to our central R&D team to refine the product.

This is a perfect match if you:
Have hands-on experience in the EdTech or Test-Prep ecosystem in LatAm (Chile: PAES/DEMRE; Colombia: Saber 11/ICFES).
Possess an entrepreneurial, hands-on mindset: comfortable conducting field research, attending local events, engaging competitors, and recruiting top teaching talent directly.
Understand Teacher-Led Growth: skilled at mentoring educators to act as brand ambassadors and conversion drivers.
Are fluent in Spanish with a deep understanding of LatAm business culture and consumer behavior.
Thrive in early-stage environments: capable of launching operations using lean systems (Zoom, WhatsApp, Google Sheets) before full platform automation
What you will get:
Full autonomy and a dedicated budget for market research, testing, and initial hiring.
A direct path to the Country Manager (LatAm) position upon successful pilot validation.
Strong backing from ExamHub’s central R&D team (we handle performance marketing, lead generation, and platform infrastructure).
Remote-first working environment with a flexible schedule.
Unlimited days off and sick leave policy.
Competitive compensation package + stock option opportunity for long-term impact.

Hiring Process:
Pre-screen with Recruiter (30 mins)
Tech Interview with General Manager (1 hour)
Final Interview with Founder / Investor (30 mins)
Reference Check & Offer
- Job category
- Sales & Marketing
- Locations
- Colombia Remote, Colombia, Bogotá, Colombia, Cali, Colombia, Medellin
- Remote status
- Fully Remote
About CONEXIÓN Executive & Professional Search
At CONEXIÓN we connect LATAM Talent with great companies from Europe, USA and the Caribbean. We are located in Bogotá Colombia.
Our team consists of senior European and Latin recruiters, who:
Worked & lived in Europe, USA, Caribbean and LATAM.
Combine over 50 years of business experience in operational & executive roles in various industries.